Who We Are

The Florance brand was internationally recognized and known for the highest quality health and wellness products in the early 1900s. Over the years, leading scientists and doctors cultivated and sourced the most unique strains of hemp and produced and tested the highest quality propriety formulations, which evolved into a unique line of premium hemp CBD products.

Our Mission

Today, Florance’s mission is to invent, develop, and distribute the most advanced, scientifically tested hemp-based food and nutritional products at affordable prices, backed by strong educational and clinical research platforms.

The History of Florance

Florance carries association with flowers, pleasant smells, and beauty. It was created in reference to Florence Nightingale Graham, also known as Elizabeth Arden. Beyond Elizabeth Arden’s stunning, classical looks, her philosophy gave rise to the concept of the makeover. Although makeovers are associated with the improvement of physical appearance, spiritual, and psychological changes are equally as important in this process.

"To achieve beauty, a woman must first achieve health."

Our goal is to conduct our business based on these tenets, and to constantly aim to create the highest quality health and wellness products paying homage to Florence Nightingale. Finally, to represent our innovative, professional, and enthusiastic spirit, we leave you with another quote from Elizabeth Arden: “I only want people around me who can do the impossible.”

1921

Lithuania

Florance originated in Lithuania in the early 1900s for its health and wellness products.

1930

Agriculture Hemp Experiments

In 1930, General Lucjan Zeligowski set up an experimental agriculture station in Vilnius with cooperation from the Stefan Batory University. There, he gathered experts who began experiments to develop hemp and flax strains that eventually would be used widely across Europe.

2000

Harvesting

Cultivating and harvesting the highest quality hemp in Europe.

TODAY

Innovative Health & Wellness Products

Florance™ is one of the emergent leaders in the industry, showcasing some of the most innovative products and ideas world-wide.

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