Who We Are

Our Mission

The History of Florance

Florance carries association with flowers, pleasant smells, and beauty. It was created in reference to Florence Nightingale Graham, also known as Elizabeth Arden. Beyond Elizabeth Arden’s stunning, classical looks, her philosophy gave rise to the concept of the makeover. Although makeovers are associated with the improvement of physical appearance, spiritual, and psychological changes are equally as important in this process.

"To achieve beauty, a woman must first achieve health."

Our goal is to conduct our business based on these tenets, and to constantly aim to create the highest quality health and wellness products paying homage to Florence Nightingale. Finally, to represent our innovative, professional, and enthusiastic spirit, we leave you with another quote from Elizabeth Arden: “I only want people around me who can do the impossible.”




Agriculture Hemp Experiments




Innovative Health & Wellness Products